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Frese OPTIMA Compact

19 January 2012

Frese OPTIMA Compact is an instant hit

On 1 March 2011, Frese launched the new dynamic balancing valve, Frese OPTIMA Compact. The launch attracted a great deal of attention. Within three short months, we sold so many of the new valves that sales forecasts for 2012 are sky-high.

For a long time, the HVAC market has needed a dynamic balancing valve that can control the temperature in individual rooms in small-scale heating and cooling systems. Frese OPTIMA Compact fills that gap. The new dynamic balancing valve costs 40% less to install and saves 50% in pump energy consumption in cooling and heating systems compared to static valve systems.

Compared with the original 2006 version of the OPTIMA valve, the new Compact valve is about half the size and therefore considerably easier to fit in cooling and heating systems. Moreover, Frese OPTIMA Compact is thermally and mechanically compatible with the vast majority of actuators.

"There has been a huge demand for Frese OPTIMA Compact and we were delighted with sales already in first months. We do not often see the market warm so quickly to one of our valves, but it just shows that we have developed a product for which there is a pressing need," says Jens Johansen, Product and Marketing Manager at Frese A/S.

Frese is currently running a sales campaign that is designed to increase awareness of the Frese OPTIMA Compact. The campaign was launched in Germany in November. From there, the campaign will be spread across the world to most of the markets in which Frese operates.

Official requirements for improving energy consumption mean that people are becoming increasingly convinced of the benefits of automatic balancing valves.

As Frese OPTIMA Compact is installed at the end of the system on every single heating or cooling coil, Frese expects sales of the new valves in 2012 to be three or four times greater than sales of the current Frese OPTIMA valves.

Frese OPTIMA Compact

19 January 2012

Frese OPTIMA Compact is an instant hit

On 1 March 2011, Frese launched the new dynamic balancing valve, Frese OPTIMA Compact. The launch attracted a great deal of attention. Within three short months, we sold so many of the new valves that sales forecasts for 2012 are sky-high.

For a long time, the HVAC market has needed a dynamic balancing valve that can control the temperature in individual rooms in small-scale heating and cooling systems. Frese OPTIMA Compact fills that gap. The new dynamic balancing valve costs 40% less to install and saves 50% in pump energy consumption in cooling and heating systems compared to static valve systems.

Compared with the original 2006 version of the OPTIMA valve, the new Compact valve is about half the size and therefore considerably easier to fit in cooling and heating systems. Moreover, Frese OPTIMA Compact is thermally and mechanically compatible with the vast majority of actuators.

"There has been a huge demand for Frese OPTIMA Compact and we were delighted with sales already in first months. We do not often see the market warm so quickly to one of our valves, but it just shows that we have developed a product for which there is a pressing need," says Jens Johansen, Product and Marketing Manager at Frese A/S.

Frese is currently running a sales campaign that is designed to increase awareness of the Frese OPTIMA Compact. The campaign was launched in Germany in November. From there, the campaign will be spread across the world to most of the markets in which Frese operates.

Official requirements for improving energy consumption mean that people are becoming increasingly convinced of the benefits of automatic balancing valves.

As Frese OPTIMA Compact is installed at the end of the system on every single heating or cooling coil, Frese expects sales of the new valves in 2012 to be three or four times greater than sales of the current Frese OPTIMA valves.